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The tails of Qantas jets are seen at Sydney International Airport, Wednesday, Dec. 3, 2008. Qantas announced today, Tuesday, April 14, 2009 that more than 1500 jobs could go as it reduces capacity in the face of rapidly deteriorating trading conditions. The airline also slashed its full year pre-tax profit outlook to between $100 million and $200 million, down from its previous forecast of $500 million. (AAP Image/FILE/Dean Lewins) NO ARCHIVING

The $384m blow to the Qantas brand

A turbulent 12 months has wiped $384m off the value of the Qantas brand and weakened the airline’s ability to retain customers, says a new report of global airlines’ brand strength and worth.

Original URL: https://www.couriermail.com.au/business/companies/travel/page/52