‘Uncool’: Aussie brand defends using Tammy Hembrow in bra campaign
An Aussie ad with a popular influencer has been slammed as “unrealistic” by people online for one very judgmental reason.
Retail
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Aussie underwear brand Nala has defended featuring influencer Tammy Hembrow in its latest campaign after people complained she shouldn’t be in an advertisement because she’s had plastic surgery.
The brand, which has over 90,000 Instagram followers, posted a clip of Hembrow dancing around in its wireless bra option to demonstrate how secure the fit is.
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The post was inundated with people claiming Hembrow wasn’t a good model for an underwear brand because she has “fake boobs” and, therefore, she isn’t a “realistic” advertisement for the brand.
One person claimed Hembrow wouldn’t be able to tell if it was comfortable or not because she has had a breast augmentation.
“You need to advertise with someone who had natural breasts, no implants. So unrealistic,” someone else complained.
In response, Nala released a statement defending the brand’s choice to have Hembrow model and slamming the “negative” commentary.
“We can’t believe it’s 2025, and we’re posting this. Recently, we shared a series of content featuring the iconic Tammy Hembrow wearing Nala,” the statement read.
“After posting we received a barrage of negative comments accusing us of promoting ‘unrealistic’ bodies and criticising our partnership with someone who has fake boobs.”
In the statement, Nala claimed that “everybody deserves to be represented” and argued that everyone’s body is different.
“We make different choices about our bodies and we aren’t here to judge. Instead, we want to showcase the beauty of diversity,” the brand said.
The brand added that it was “uncool” to judge other people’s bodies and said it wouldn’t be “apologising” for showcasing their ranges on all different types of bodies.
The underwear brand goes from size 8 to size 26 and has built a reputation for using body diversity in its campaigns.
Nala founder Chloe De Winter told news.com.au Hembrow was an “extremely successful” Australian mum, model and entrepreneur.
“We should celebrate her for who she is and not bring her down,” Ms De Winter said.
Hembrow has also been upfront about undergoing breast augmentation surgery.
In August last year, she even shared with her millions of social followers that she’d recently had breast implant revision surgery eight years after her original implants were put in.
She’s been so candid about her experience that she explained she decided to get the revision surgery because her breasts had started going “further and further apart” and had stopped looking how she wanted them to look.
“I wanted them to be placed closer together. I wanted them to be like twins and not like cousins,” she explained.
Hembrow said that after the revision surgery, she’s “so happy” with the results and feels more confident again.
Originally published as ‘Uncool’: Aussie brand defends using Tammy Hembrow in bra campaign
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