Poolwerx draws the Heat in new sponsorship deal

Brisbane Heat chief executive Terry Svenson has lined up another big sponsor in the form of Poolwerx as his home-grown team prepares for the upcoming season.

Brisbane Heat bowler Xavier Bartlett at Lina Rooftop, South Brisbane. Photograher: Peter Wallis

Brisbane Heat chief executive Terry Svenson has lined up another big sponsor as his home-grown team prepares for the upcoming season.

Brisbane-based Poolwerx, the largest pool and spa maintenance network across Australia and New Zealand, has joined last year’s Big Bash champions as a new major partner for the next two years. The deal with Poolwerx comes only weeks after Queensland Country Bank signed on as the Heat’s principal partner for the next three years.

The Poolwerx brand will feature on the front of the playing and training apparel for the Brisbane Heat teams in the Weber Women’s Big Bash League and KFC Big Bash League for the next two seasons, while also having major signage and activation rights at all Heat home games. Svenson says the club will take a strong off-field sponsorship team into the coming summer. “We’re thrilled to welcome Poolwerx as our new major partner,’’ Svenson says.

Queensland Cricket CEO Terry Svenson

“As a Queensland-born organisation with a focus creating backyard memories, we see a great correlation.” Poolwerx was an official partner last summer, its first with the Heat, and has increased that commitment as one of the club’s most prominent sponsors.

Poolwerx also will continue to sponsor the ‘Classic Catch’ competition over the summer. Poolwerx chief executive Nic Brill says “as two iconic Queensland brands, we share many of the same values making this partnership a natural fit.” Poolwerx, founded by former soft drink sales executive John O’Brien with a single pool shop in suburban Jindalee in 1992, is now the world’s largest global franchise pool service brand.

Regional push

A business leader from one of Australia’s best-known rural families is highlighting the need for more vigilance for vulnerable people in regional communities.

Dalene Wray is a third-generation member of the Brook family that has run organic cattle across millions of hectares from their base at Birdsville since the early 1900s. The family also owned the Birdsville Hotel for 40 years before it was sold in 2020.

Wray now heads the family’s pioneering OBE Organic company, but still works on projects outside the business including her campaign to help improve the plight of vulnerable people outside of metropolitan areas.

Dalene Wray

Wray says the regions’ community relationships and networks, service access and delivery and physical and social isolation mean a different approach has to be taken.

She is co-ordinating free webinars this week that bring together experts across child exploitation, domestic violence and immigration.

Post haste

Brisbane’s newly refurbished Post Office Square has been chosen by Gold Coast-based, grab-n-go chain Quikstop for its first Brisbane site. Quikstop will open its first store in Post Office Square in August, selling a wide range of grab-n- go food and beverage options.

Business partner Mustafa Ahmad says that Post Office Square was selected for the Brisbane launch because ‘it is situated in a unique location being at the epicentre of the city.

The area is a corridor for public transportation and features a compact food court as well as necessary retail and service outlets, which draws high foot traffic from pedestrians, including office workers and the public.”

An artist's impression of the redesign of Post Office Square.