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Tim Cook

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Siri, has Apple lost its mojo? Tech giant is left behind in AI race

The phone maker needed to show shareholders and customers it was making up ground in artificial intelligence against its competitors. That didn’t happen.

  • Elizabeth Knight

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Tim Cook attends Donald Trump’s inauguration at the US Capitol in January.

‘A little problem’: Why Trump fell out of love with Apple CEO Tim Cook

Tim Cook has gone from one of Trump’s most beloved CEOs to one of the White House’s biggest corporate targets.

  • Tripp Mickle
President Donald Trump departs the White House en route to Trump National Golf Club Washington DC for a crypto dinner, Thursday, May 22, 2025, in Washington. (AP Photo/Jacquelyn Martin)

Trump threatens tariffs on European Union, Apple as his trade war intensifies

The EU says it will “defend its interests” as Trump threatens a 50 per cent tax on its imports, as well a 25 per cent tariff on Apple unless iPhones are made in America.

  • Josh Boak
Apple’s Vision Pro has innovative touches that will ultimately spread to other devices.

What’s wrong with Apple?

Even before the threat of US President Trump’s tariffs, there were questions about the company’s inability to make good on new ideas.

  • Tripp Mickle

Apple’s collapse shows that cosying up to Trump is no safety guarantee

For years, Apple boss Tim Cook has become something of a horse whisperer in his dealings with Donald Trump. But his delicate manoeuvres have hit a brick wall.

  • James Titcomb and Hannah Boland
Apple chief Tim Cook made the announcement on his X account.

‘Get ready’: New iPhone could be revealed in days after Apple CEO’s cryptic post

The highly anticipated new low-end iPhone could be days away after the Apple chief announced a product launch for next week.

  • Mark Gurman
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Apple CEO Tim Cook at the company’s Worldwide Developers Conference in Cupertino, California, last month.

How Apple chief Tim Cook wants you to use the new Vision Pro mixed-reality headset

Apple’s first new product in almost eight years is about to launch in Australia, and the tech giant’s boss wants users to try doing normal things, such as browsing the internet or emailing, to find out whether it’s for them.

  • Trevor Long
Craig Federighi, senior vice president of software engineering at Apple, shows off Apple AI.

Apple Intelligence: The AI features coming to your iPhone

The collection of AI tools, which includes text rewriting and summaries, photo editing and an optional integration with ChatGPT, will arrive later this year.

  • Tim Biggs
tim cook

Why Apple faces its biggest crisis since it was saved by the iPod

Wall Street has recently sounded a new alarm on Apple’s business in China – just one of a number of major issues facing the world’s biggest company.

  • James Titcomb
The Apple Watch Ultra 2.

The late-night email to Tim Cook that set the Apple Watch saga in motion

The dispute culminated this month in Apple having to pull its latest watches from the company’s US stores, hobbling a business that generates roughly $US17 billion in annual sales.

  • Mark Gurman

Original URL: https://www.brisbanetimes.com.au/topic/timothy-donald-cook-1mm7