Tim Cook
‘China has Apple by the balls’: How the rising superpower captured the tech giant
Apple Inc reaped staggering profits by outsourcing its manufacturing – but its “epic” technology transfer has consequences, says one long-time observer.
- Greg Callaghan
Latest
- Opinion
- Phones
Siri, has Apple lost its mojo? Tech giant is left behind in AI race
The phone maker needed to show shareholders and customers it was making up ground in artificial intelligence against its competitors. That didn’t happen.
- Elizabeth Knight
- Analysis
- Trump's White House
‘A little problem’: Why Trump fell out of love with Apple CEO Tim Cook
Tim Cook has gone from one of Trump’s most beloved CEOs to one of the White House’s biggest corporate targets.
- Tripp Mickle
Trump threatens tariffs on European Union, Apple as his trade war intensifies
The EU says it will “defend its interests” as Trump threatens a 50 per cent tax on its imports, as well a 25 per cent tariff on Apple unless iPhones are made in America.
- Josh Boak
What’s wrong with Apple?
Even before the threat of US President Trump’s tariffs, there were questions about the company’s inability to make good on new ideas.
- Tripp Mickle
- Updated
- Trade wars
Apple’s collapse shows that cosying up to Trump is no safety guarantee
For years, Apple boss Tim Cook has become something of a horse whisperer in his dealings with Donald Trump. But his delicate manoeuvres have hit a brick wall.
- James Titcomb and Hannah Boland
‘Get ready’: New iPhone could be revealed in days after Apple CEO’s cryptic post
The highly anticipated new low-end iPhone could be days away after the Apple chief announced a product launch for next week.
- Mark Gurman
- Exclusive
- Virtual reality
How Apple chief Tim Cook wants you to use the new Vision Pro mixed-reality headset
Apple’s first new product in almost eight years is about to launch in Australia, and the tech giant’s boss wants users to try doing normal things, such as browsing the internet or emailing, to find out whether it’s for them.
- Trevor Long
- Updated
- AI
Apple Intelligence: The AI features coming to your iPhone
The collection of AI tools, which includes text rewriting and summaries, photo editing and an optional integration with ChatGPT, will arrive later this year.
- Tim Biggs
- Opinion
- Sharemarket
Why Apple faces its biggest crisis since it was saved by the iPod
Wall Street has recently sounded a new alarm on Apple’s business in China – just one of a number of major issues facing the world’s biggest company.
- James Titcomb
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