Public relations
Revealed: The formula that shapes the top 10 AFL player brands
The list of the league’s most marketable players is changing rapidly, and their capacity to cash in with multimillion-dollar off-field deals has been revolutionised in the past five years.
- Marc McGowan
Latest
Tweet now, claim later: Celebrities now have their own insurance against cancellation
Karla Sofia Gascon’s Oscar race ended in ignominy when past social media comments emerged. But celebrities now have a safety net.
- Nell Geraets
‘I’m not sure if I’m proud’: Meet Phil Elwood, one-time spin doctor for the world’s worst
Promoting positive stories about dictators and despots takes a special kind of immorality. Can you buy your soul back afterwards?
- Louise Callaghan
- Exclusive
- Media & marketing
Telstra’s ad campaign celebrates Australia. It was made in Poland
A series of new ads for Telstra features Australian voices and remote Australian locations. But it was made in Eastern Europe – and local creatives are angry.
- Karl Quinn
- Opinion
- Federal budget
Australia’s caught in a spin cycle. Thank goodness you’ve got me to slow it down
Politicians like to deploy spin doctors, and economists, to give you a version of the truth. It’s my job to make sure you’re not led astray, but it’s getting harder.
- Ross Gittins
From love-to-hate to hot property: Why Collingwood players are so marketable
After winning the premiership, Collingwood players are on a ticket to ride. And no red carpet seems complete without them.
- Danny Russell and Stephen Brook
Walkley Awards organiser condemns racist comments of its founder
The Walkley Foundation expressed deep regret for the racist views expressed by Sir William Gaston Walkley in a 1960s column.
- Calum Jaspan and Alex Crowe
- Analysis
- Queensland government
‘Get the facts out’: How Palaszczuk spends millions on messaging
The premier’s office, and department, rely heavily on taxpayer-funded media, marketing and public relations staff to promote the government’s work.
- Josh Bavas
Mercedes swept up in China internet furore over model’s ‘slanted eyes’
Mercedes-Benz removed an ad from a Chinese social media website, state media said, amid a charged national debate over depictions of Asian-looking features by foreign companies.
Original URL: https://www.brisbanetimes.com.au/topic/public-relations-huv