NewsBite

Public relations

Advertisement
Chad Warner, Christian Petracca, Harley Reid and Nick Daicos are young stars of the AFL developing their own brand.

Revealed: The formula that shapes the top 10 AFL player brands

The list of the league’s most marketable players is changing rapidly, and their capacity to cash in with multimillion-dollar off-field deals has been revolutionised in the past five years.

  • Marc McGowan

Latest

From James Gunn to Karla Sofia Gascon, celebrities have been getting cancelled for years. Could a new form of insurance see this change?

Tweet now, claim later: Celebrities now have their own insurance against cancellation

Karla Sofia Gascon’s Oscar race ended in ignominy when past social media comments emerged. But celebrities now have a safety net.

  • Nell Geraets

‘I’m not sure if I’m proud’: Meet Phil Elwood, one-time spin doctor for the world’s worst

Promoting positive stories about dictators and despots takes a special kind of immorality. Can you buy your soul back afterwards?

  • Louise Callaghan
A new ad campaign for Telstra uses stop-motion animation and animal characters.

Telstra’s ad campaign celebrates Australia. It was made in Poland

A series of new ads for Telstra features Australian voices and remote Australian locations. But it was made in Eastern Europe – and local creatives are angry.

  • Karl Quinn
Illustration: Andrew Dyson

Australia’s caught in a spin cycle. Thank goodness you’ve got me to slow it down

Politicians like to deploy spin doctors, and economists, to give you a version of the truth. It’s my job to make sure you’re not led astray, but it’s getting harder.

  • Ross Gittins
Collingwood captain Darcy Moore brandishes the cup to the Magpie army.

From love-to-hate to hot property: Why Collingwood players are so marketable

After winning the premiership, Collingwood players are on a ticket to ride. And no red carpet seems complete without them.

  • Danny Russell and Stephen Brook
Advertisement
William Walkley founded Ampol and established the Walkley Awards for journalism. He also argued in favour of keeping Australia a “white man’s country”.

Walkley Awards organiser condemns racist comments of its founder

The Walkley Foundation expressed deep regret for the racist views expressed by Sir William Gaston Walkley in a 1960s column.

  • Calum Jaspan and Alex Crowe
Queensland Premier Annastacia Palaszczuk promoting the state budget.

‘Get the facts out’: How Palaszczuk spends millions on messaging

The premier’s office, and department, rely heavily on taxpayer-funded media, marketing and public relations staff to promote the government’s work.

  • Josh Bavas
The Mercedes ad, as shown in the Global Times newspaper.

Mercedes swept up in China internet furore over model’s ‘slanted eyes’

Mercedes-Benz removed an ad from a Chinese social media website, state media said, amid a charged national debate over depictions of Asian-looking features by foreign companies.

Column 8 Granny dinkus with mask.

Our state of elevation

Jurisdiction with plenty of reach.

Original URL: https://www.brisbanetimes.com.au/topic/public-relations-huv