Melbourne Demons
Brand power: How a new generation of AFL stars are making big bucks off the field
The list of the league’s most marketable players is changing rapidly, and their capacity to cash in with multimillion-dollar off-field deals has been revolutionised in the past five years.
- Marc McGowan
Latest
- Four Points
- AFL 2025
Rhyan Mansell and Richmond should cop his three-match ban
Also in Four Points this week: much of what’s gone wrong at Carlton has been out of Michael Voss’ control. But the Blues have won just two of their past 10 games, and face a huge match against Collingwood this week.
- Michael Gleeson
- AFL Briefing
- AFL 2025
Mansell offered three-game ban for push; McKay remains in doubt for Blues clash with Pies; Dees’ youngster’s knee OK
Richmond’s Rhyan Mansell was offered a three-game ban by the match review officer; the Blues remain unsure if gun forward Harry McKay will be available to take on the Pies; concerns allayed on Melbourne youngster’s knee.
- Peter Ryan
Hawks hold off Giants, Lions top Cats in Saturday thrillers; Saint lose youngster to act ‘that’s got to be stamped out’
Gold Coast, St Kilda, Hawthorn and Brisbane Lions were the big winners on AFL Saturday while more questions will be asked players pushing opponents into traffic after a young Saint was left with a suspected concussion.
- Roy Ward, Jon Pierik, Russell Bennett and Andrew Wu
They ‘broke our spirit’: Gawn speaks on sombre scenes in Demons rooms after hellish loss
Demons players cut forlorn figures in the dressing rooms on Saturday after a nightmare showing that has left the club at 0-3 for the first time since 2019.
- Andrew Wu
- AFL Briefing
- AFL 2025
Buddy’s advice for Jamarra; Blues prepare for Coleman medallist’s return; Gawn defends Goodwin
At a rare media appearance, Lance “Buddy” Franklin addressed the situation surrounding the star Bulldog. Meanwhile, Harry McKay could return as soon as this week for Carlton’s crunch clash with the red, white and blue.
- Peter Ryan, Andrew Wu and Jon Pierik
- Opinion
- AFL 2025
Goodwin’s candour invites unwanted attention on Gawn but empathy can’t be faulted
It is difficult to be critical of a senior coach who is being truthful and also showing care for his captain. But was this intervention necessary? No, it wasn’t.
- Jake Niall
- Updated
- AFL 2025
Saints wield the axe, ex-Tigers flag star named for new club: AFL expert tips and teams for round two
Ross Lyon made a statement at the selection table, while Collingwood also made some key calls.
- Opinion
- AFL 2025
The selfless act that tells me which footy team will win the close one
For so many sports – Australian rules in particular – so many things relating to the performance of a player or team are subjective. Right at the top of the list? On-field communication, body language and connection.
- Bob Murphy
- Sunday football
- AFL 2025
Smiling Petracca and promising debuts dull pain of Demons’ loss; Saints make lamentable start; Archer suspended
Lachie Keeffe was the unlikely hero for the Giants against the plucky Demons; the Saints started their season poorly; and the match review officer has issued a rising Roo defender a three-week ban.
- Marc McGowan and Steve Barrett
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