Loyalty programs
Loyalty comes at a cost: the apps holding back Australian shoppers
Customers staying loyal to businesses and making choices against their own interests are the target of a policy overhaul aimed at turbocharging the economy.
- by Millie Muroi and Shane Wright
Latest
Opinion
General insurance
Pumping insurance premiums: Are loyalty discounts a mug’s game?
Insurance giant IAG has been accused of telling customers they were receiving loyalty discounts when it wasn’t cheaper insurance at all.
- by Elizabeth Knight
Opinion
Opinion
How to game Qantas’ new frequent flyer program
The airline’s new frequent flyer scheme is now open for business, so here’s how to make the most of the system.
- by Nicole Pedersen-McKinnon
Opinion
For subscribers
Qantas loyalty revamp the right flight path to healing customer ‘pain point’
Vanessa Hudson has taken on the Herculean task of trying to restore the relationship with Qantas customers and staff – and reweight the division of the spoils.
- by Elizabeth Knight
Analysis
Aviation
Will Qantas’ frequent flyer changes make it easier to get a seat?
Qantas has added a third way to redeem frequent flyer points on flights. But will it make snagging a seat easier?
- by Amelia McGuire
Opinion
Opinion
What we know so far about Qantas’ frequent flyer overhaul
Here comes my speculation on Qantas’ new strategy and what it will mean for your reward flying.
- by Nicole Pedersen-McKinnon
Regional Express to launch loyalty program ahead of AGM
Rex is preparing to launch its loyalty program while scrutiny intensifies on bigger rival Qantas.
- by Amelia McGuire
Analysis
Analysis
Road test: OnePass’ enhanced Flybuys reward points offer
The loyalty reward scheme of outlets such as Officeworks and Bunnings has increased its rewards points, but is it worth the fee?
- by John Collett
Opinion
Opinion
Loyalty a burden as faithful customers are taken for a ride
Loyalty may have long been prized as a virtue, but customers often pay a heavy price for their fidelity, thanks to the “loyalty tax”.
- by Victoria Devine
Analysis
Credit cards
How NAB’s card with Flybuys bonus stacks up
NAB is offering bonus points for new customers of its Rewards Signature credit card, but how good a deal is it?
- by John Collett
Loyalty wars: Retailers reap rewards of membership frenzy
Myer has expanded its loyalty program reach with an Amex tie-in, as big brands report their membership programs are growing fast.
- by Emma Koehn
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