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Adore Beauty

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Adore Beauty store manager applying blush on Annie Carroll at the online retailer’s first physical store in Southland shopping centre, Melbourne,

Adore Beauty chases billions with a drastic makeover (and more Tim Tams)

The e-tailer is opening more than 25 stores, taking on competitors Mecca and Sephora in the bricks-and-mortar world.

  • Damien Woolnough

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Adore Beauty Founder Kate Morris

Once was adored: What went wrong with Adore Beauty

Adore Beauty entered the ASX in late 2020 with a market capitalisation of $650 million, enticing more women to invest for the first time. Now the gloss has worn off.

  • Sarah Danckert
Beauty routines like eyebrow tinting are increasingly being done at home as the cost of living rises.

Consumers go DIY as beauty costs get ugly

Just as inflation has affected grocery bills and insurance costs, it has also increased the price of beauty services, driving more people to do it themselves.

  • Rachel Clun
Adore Beauty Founder Kate Morris

Shoppers love its free Tim Tams, but can Adore Beauty weather the storm?

What started with a $12,000 loan is now a business worth close to $100 million, but this home-grown beauty retailer has had a challenging few years.

  • Emma Koehn
Ruslan Kogan

Kogan puts $24 million loss behind it as shoppers hunt value

The e-commerce marketplace has been forced to make steep price cuts and sell some products at a loss as the COVID rush wears off.

  • Emma Koehn
ANU has again been named Australia’s best university.

ANU whizz kids’ crypto platform a favourite of cyber criminals

The ANU loved its crypto bros. Russian hackers loved them too ... for different reasons.

  • Kishor Napier-Raman and Rachel Eddie
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JB Hi-Fi was among the companies seeing downgrades from analysts on Tuesday.

‘Hits just keep coming’: Inflation fears could spark retail meltdown

As interest rates rise and inflation bites, Aussie retailers are being warned they will soon face the toughest conditions in more than a decade.

  • Emma Koehn and Jessica Yun
Gerry Harvey has bought another $3.3 million in shares in the business he co-founded.

Retail bosses snap up cheap company shares after volatile earnings season

Executives and directors at companies such as Harvey Norman, Temple & Webster and Bega Cheese have topped up their shareholdings after a rocky earnings season, which has sent down share prices.

  • Dominic Powell
Adore Beauty founder Kate Morris has turned from founder to funder.

Adore Beauty founder turns ‘defacto godmother’ for startup hopefuls

Adore Beauty founder Kate Morris is taking on a new role after the successful listing of the online beauty retailer last year, that of a startup investor. 

  • Cara Waters
Adore Beauty’s inclusion of a Tim Tam or two in its shipments have proved a hit with shoppers.

Adore Beauty boss sets sights on the other half of the market

The online beauty seller’s chief executive Tennealle O’Shannessy wants more male shoppers clicking as the company looks to expand its customer base.

  • Dominic Powell

Original URL: https://www.brisbanetimes.com.au/topic/adore-beauty-1nmg