Olympic stadium logo revealed as work starts on Victoria Park plan

Five weeks since Victoria Park was rubber-stamped as Brisbane’s main Olympic stadium, the independent delivery authority’s work has mostly been behind the scenes.

But the Games Independent Infrastructure and Coordination Authority does have at least one piece of public-facing progress to show for its work – a new corporate logo for the planned Brisbane Stadium at Victoria Park.

The logo design was submitted for trademark protection to IP Australia on April 11.

A conceptual render of the Victoria Park stadium released by the government in March.Credit: Queensland government

In a possible hint to the stadium’s final design, the logo includes light towers, which have not featured in any conceptual renders released so far.

The Brisbane Stadium logo submitted to IP Australia this month.Credit: IP Australia

The image description submitted to IP Australia states the logo includes a “sun disc rising atop stadium with lights, all stylised”.

“In support of the 100-day review proposal that the new stadium should be named Brisbane Stadium in perpetuity, GIICA has begun the process to secure the trademark on that name,” a GIICA spokesman said.

“It’s a standard practice for protecting unique identity and branding.”

While the logo has been submitted for trademark protection, the GIICA spokesman suggested it was a placeholder that may evolve before being put into use.

The phrase “Brisbane Stadium” was submitted for trademark protection on March 24, the day the review went to cabinet, along with “Gabba Arena” and “Brisbane Sports Park” – the proposed new name of the Sleeman Sports Complex at Chandler.

As for the early progress at Victoria Park and other Olympic venues, the GIICA spokesman said the authority had shifted its focus from review to delivery.

“Work on a number of the endorsed venues is already well-progressed from before the 100-day review began, while planning for newly proposed venues is under way,” he said.

“Across the board, further investigations and due diligence have commenced.

“The process includes integrated planning and design, cultural heritage and environmental assessments, geotechnical testing, as well as determining delivery models.

“GIICA will engage our delivery partners, industry and the community as we move forward on the Games journey.”

Almost four years after Brisbane was awarded the 2032 Olympic and Paralympic Games, the Queensland government finally settled on Victoria Park last month, although its exact location within the park is yet to be determined.

Victoria Park was also recommended in a 60-day venues review headed by former Brisbane lord mayor Graham Quirk last year, but then-premier Steven Miles instead chose the old QEII Stadium at Nathan, now called the Queensland Sport and Athletics Centre, as Brisbane 2032’s main stadium.

Miles’s predecessor, Annastacia Palaszczuk, had previously made a captain’s call to make the Gabba the main Olympic stadium. But when the estimated cost ballooned from $1 billion to $2.7 billion, it became a political liability for the then-Labor government.

GIICA has estimated a $3.79 billion cost for the proposed Brisbane Stadium at Victoria Park.

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