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Holden's 164-year story: How a beloved Aussie brand turned to dust
After revealing its very first all-Australian car in 1948, Holden will be no more by the end of 2020. We look back at the iconic brand's history.
Holden's history in Australia.
For seven decades, Holden cars have held a special place in the garages of Australians across the country, favoured by rev-heads and families alike.
But it's the end of the road for the iconic Australian brand, with parent company General Motors announcing Holden would be axed at the end of 2020 – just three years after it ceased local manufacturing and a month after posting its lowest annual sales since 1954.
Now, as Australians prepare to farewell a brand that has shaped the country's motoring industry and delivered jobs for many thousands of people, we look back at some of the defining moments of Holden's 164-year history.
People admire the FJ Holden.
A poster advertising the FJ Holden.
A 1966 Holden television advertisement calls its line of cars "turbo smooth" with the "thundering power of 145 horses".
An ad for the Holden Commodore in 1980, two years after its launch.
Peter Brock with his "Energy Polarizer" device.
As manufacturing came to an end, Richard Ferlazzo would continue to lead a team of designers.Credit: Jason South
GM Holden interim chairman and managing director Kristian Aquilina and GM international operations senior vice president Julian Blissett address the media in Melbourne on Monday.Credit: AAP