Opinion
Why Musk’s antics now appear to be hurting his bottom line
After a string of inflammatory remarks on social media, Elon Musk seems to be turning off the most obvious customers for his cars.
Pilita ClarkColumnistI have wanted a Tesla ever since the day in 2012 when Elon Musk came to the FT’s London offices to talk about his electric car company.
Musk was not a household name then. But being the FT’s environment correspondent at the time, I knew a bit about him and the red Tesla he arrived in, which I had read could go from zero to 96km/h in less time than it took to light a cigarette.
Financial Times
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