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Pilita Clark

Why Musk’s antics now appear to be hurting his bottom line

After a string of inflammatory remarks on social media, Elon Musk seems to be turning off the most obvious customers for his cars.

Pilita ClarkColumnist
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I have wanted a Tesla ever since the day in 2012 when Elon Musk came to the FT’s London offices to talk about his electric car company.

Musk was not a household name then. But being the FT’s environment correspondent at the time, I knew a bit about him and the red Tesla he arrived in, which I had read could go from zero to 96km/h in less time than it took to light a cigarette.

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Financial Times

Pilita Clark is an associate editor and business columnist at the Financial Times. She writes a weekly column on modern corporate life, as well as features and other articles.

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    Original URL: https://www.afr.com/world/north-america/musk-s-antics-now-appear-to-be-hurting-his-bottom-line-20240812-p5k1mr