A group of allies from Donald Trump’s inner circle are looking to profit from his re-election and the resurgent MAGA movement in the US, with a network of companies positioned to appeal to ‘anti-woke’ and ‘values-driven’ sentiment.

This week, companies in the so-called parallel economy — a nascent ecosystem targeting consumers with conservative or Christian values — celebrated Trump’s victory as a major boon to their businesses, which to date have struggled to eke out any meaningful profits.

Financial Times