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Why Gucci and Dior want to rebuild Notre Dame

Paris | If the fire at Notre Dame cathedral had happened 20 or 50 years ago, France's luxury fashion houses would surely have rushed to support its reconstruction as quickly as they did in 2019.

There is no doubting the sincerity of LVMH, Kering and their founding families, who led the way with donations after the devastation last week. The city of Paris, its streets and landmarks, have held a special role as the artistic center of the industry since its earliest days, so to restore what has been lost is to preserve its own history.

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    Original URL: https://www.afr.com/world/europe/why-gucci-and-dior-want-to-rebuild-notre-dame-20190424-p51h00