Merge or die: Honda-Nissan talks mark pivotal moment in painful transition
Japanese discussions signal industry-wide consolidation as carmakers struggle with electric vehicle transition costs and growing competition from China.
Tokyo | Merger discussions between Nissan and Honda, Japan’s second- and third-largest carmakers, mark a pivotal moment in the industry’s painful transition to a future when electric vehicles rule the road.
The potential tie-up between two proud Japanese manufacturers, who have fiercely competed for over half a century, reveals the stark reality facing traditional automakers: consolidate or risk being left behind in an EV revolution led by Tesla and aggressive Chinese upstarts.
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