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Merge or die: Honda-Nissan talks mark pivotal moment in painful transition

Japanese discussions signal industry-wide consolidation as carmakers struggle with electric vehicle transition costs and growing competition from China.

Jessica Sier
Jessica SierNorth Asia correspondent
Updated

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Tokyo | Merger discussions between Nissan and Honda, Japan’s second- and third-largest carmakers, mark a pivotal moment in the industry’s painful transition to a future when electric vehicles rule the road.

The potential tie-up between two proud Japanese manufacturers, who have fiercely competed for over half a century, reveals the stark reality facing traditional automakers: consolidate or risk being left behind in an EV revolution led by Tesla and aggressive Chinese upstarts.

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Jessica Sier is the North Asia Correspondent for The Australian Financial Review. She is based in Tokyo, Japan. Jessica has previously written on technology, global capital markets and economics. Connect with Jessica on Twitter. Email Jessica at jessica.sier@afr.com

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    Original URL: https://www.afr.com/world/asia/consolidate-or-die-honda-nissan-talks-show-auto-industry-s-new-reality-20241218-p5kzcs