Tokyo | A growing number of health-conscious consumers rejecting beer, wine and spirits represents “a big opportunity”, says the chief executive of Japan’s biggest brewer Asahi, who forecast zero- and low-alcohol drinks would generate half of the company’s beverage sales by as early as 2040.

Atsushi Katsuki, whose group produces beers including Asahi Super Dry, Peroni Nastro Azzurro and Pilsner Urquell, said the company was planning to expand its line-up of alcohol-free beverages in the US, one of the world’s biggest drinks markets, through investments in start-ups.

Financial Times