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TFM Digital

November 2024

Australian brands are adopting data-driven strategies to target local markets and key segments.

Local marketing and niche audiences boost revenue in a data-driven world

Australian brands have become skilled at using major platforms such as Google and Meta to reach their audiences. But, with so many enterprises flocking to these spaces, their impact is starting to wane. Which is why more firms are going back to a local approach to media.

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by TFM Digital

Original URL: https://www.afr.com/topic/tfm-digital-6h8u