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New Zealand Warriors

July 2021

Elle Macpherson in 1998 with models dressed in her eponymous underwear range. Her break with Bendon in 2014 marked the start of the company’s financial woes.

How a Reddit army brought an Aussie lingerie icon back from the dead

The untold story of how a split with Elle Macpherson led lingerie giant Bendon to the brink of disaster, and its unlikely rescue by meme stock ‘apes’.

  • Carrie LaFrenz and Jessica Sier

Original URL: https://www.afr.com/topic/new-zealand-warriors-5t1