Millionaire tech founder Justin McLeod wants you to delete his dating app Hinge, even as he arrives in Australia to promote the country's fastest-growing dating app as the anti-Tinder.

Kentucky-born Mr McLeod says Hinge's "designed to be deleted" philosophy, which encourages users to find love and move off the platform, goes beyond slogans as a key measure for the business and one that informs everything it does.