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Why did Lavazza add Alexa to a manual coffee machine?

Why did Lavazza add Alexa to a manual coffee machine?

The famous Italian brand has incorporated Amazon voice controls to a machine you still need to operate the old-fashioned way.

John DavidsonColumnist
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Here is a transcript of a conversation I had from the warmth of my bed this morning:

Me: (breathless, yelling) Hey Alexa, ask Lavazza to make the coffee extra hot ristretto!

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John Davidson
John DavidsonColumnistJohn Davidson is an award-winning columnist, reviewer, and senior writer based in Sydney and in the Digital Life Laboratories, from where he writes about personal technology. Connect with John on Twitter. Email John at jdavidson@afr.com

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Original URL: https://www.afr.com/technology/why-did-lavazza-add-alexa-to-a-manual-coffee-machine-20220721-p5b3e0