What happens to a company that tracks children for their parents in the middle of a COVID-19 lockdown?
In the case of the ASX-listed Life360, the biggest tech IPO of 2019, it became the target of a TikTok-led campaign to reduce its app rating, as its users – that is, the tracked children – stayed home and spammed the product rating.
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Jemima Whyte writes on business, specialising in companies, capital markets and innovation. Jemima has reported on business for The Australian Financial Review for more than 13 years. Email Jemima at jemima.whyte@afr.com
