The Treasurer's big stick has turned into a nudge that he hopes will compel the digital giants to pay publishers commercial prices for news.
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Josh Frydenberg has navigated the fraught task of imposing a world-leading revenue sharing model on two combative parties.
The federal Treasurer was wedged between the world's most valuable companies threatening to pull their digital services from Australia and local media publishers wielding the power to influence the political views of millions of voters.
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Original URL: https://www.afr.com/technology/the-treasurer-s-big-stick-turned-into-a-nudge-20201208-p56lnr
