The 'free' wi-fi at Woolworths Group stores is set to make users spend more, after the South African retailer said its shoppers' movements would be monetised by Sydney data analytics startup Skyfii.
Over the next three years the ASX-listed firm's software-as-a-service platform will be fed information from the free wi-fi inside over 500 stores in the Woolworths portfolio.
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Michael Bailey writes on arts and culture, and edits Weekend Fin. He is a former editor of the Financial Review Rich List. He is based in Sydney. Connect with Michael on Twitter. Email Michael at m.bailey@nine.com.au
