San Francisco/London | Mark Zuckerberg’s unexpected “free speech” overhaul of Meta’s content moderation has sparked concerns among advertisers that it will lead to a surge of harmful content and misinformation across the social media platform.

Multiple advertising bosses told the Financial Times that Meta’s move to end its fact-checking program and weaken hate speech policies could cost the platform, where marketing represents the majority of its $US135 billion ($220 billion) in annual sales, if brands fear their adverts might run next to toxic content.

Financial Times