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Inside the bro-ification of Mark Zuckerberg

Inside the bro-ification of Mark Zuckerberg

The Meta founder has quietly remade his public image, attracting the same generation of start-up guys who once idolised Elon Musk.

Nitasha Tiku and Naomi Nix

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Mark Zuckerberg strode onstage at Meta’s annual developer conference last week with all the swagger of a Roman emperor – that is, if Julius Caesar had a thing for customised statement tees.

The billionaire chief executive’s designer shirt was emblazoned with the slogan “AUT ZUCK AUT NIHIL”, a riff on a Latin phrase meaning “a Caesar or nothing” – a nod to the conquering general’s unbridled ambition.

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Washington Post

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Original URL: https://www.afr.com/technology/inside-the-bro-ification-of-mark-zuckerberg-20241008-p5kgkc