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How social media is fuelling a $9b export boom

Nina Hendy

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Australians are raking in $9 billion a year in profit harnessing digital tools to export social media content to the world.

The nation’s enthusiastic content creators have doubled the volume of creative and original social media content posted online in the past two years to six million. And it has led to calls for financial support for an industry that was largely born in people’s living rooms.

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    Original URL: https://www.afr.com/technology/how-social-media-is-fuelling-a-9b-export-boom-20230914-p5e4q8