How do you solve a problem like Elon?

Linda Yaccarino, the CEO of X, has worked hard to bring back advertisers and fix the platform’s business. But its owner, Elon Musk, is always one whim away from undoing her work.

Linda Yaccarino, who joined X last year when it was still called Twitter, has told colleagues she wants it to be “the world’s platform.” Universal

Kate Conger

Jul 28, 2024 – 1.42pm

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Late last year, Linda Yaccarino reached out to Don Lemon’s agent with an offer.

Yaccarino, the chief executive of X and an advertising powerhouse who had been hired away from NBC about seven months earlier, pitched the agent on bringing that former CNN anchor’s new web-based show to the social media platform, citing its sprawling reach, political influence and connections with advertisers. Soon after, Lemon became one of the first high-profile names to sign onto Yaccarino’s plan to help save the company’s sagging advertising business with video and TV-like programming.