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Got a small audience? This start-up could help you monetise it

John Davidson
John DavidsonColumnist

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A media start-up backed by a who’s who of Australia’s tech investors comes out of stealth mode this week, with a one-year goal of helping niche podcasters, TikTokers and YouTubers get rich.

The Sydney-based start-up Kindling plans to develop AI tools that help small content creators “supercharge” their product, as well as build a marketplace for them to meet potential advertisers, said co-founder Sachin Shah.

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John Davidson is an award-winning columnist, reviewer, and senior writer based in Sydney and in the Digital Life Laboratories, from where he writes about personal technology. Connect with John on Twitter. Email John at jdavidson@afr.com

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    Original URL: https://www.afr.com/technology/got-a-small-audience-this-start-up-could-help-you-monetise-it-20240421-p5fliy