Late last year when Optus announced it had outbid Foxtel for coverage of the English Premier League football, the online reaction was probably not as positive as it expected. This morning when it announced its pricing packages it quickly became apparent that it has misjudged its strategy terribly.
Initially football fans, spoiled by Foxtel's excellent coverage, were understandably miffed that it had been snatched away and feared that the new coverage would not be as good.
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Paul Smith edits the technology coverage and has been a leading writer on the sector for 20 years. He covers big tech, business use of tech, the fast-growing Australian tech industry and start-ups, telecommunications and national innovation policy. Connect with Paul on Twitter. Email Paul at psmith@afr.com
