Facebook’s new Master of the Metaverse

As the embattled company changes course and its name, Mark Zuckerberg has tapped close friend and long-time deputy Andrew Bosworth to lead the pivot.

Kurt Wagner

Nov 4, 2021 – 8.00am

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Before the wave of stories revealing new details about the troubling ways Facebook runs its social networks, the company had been hoping to spend last week talking about its plans to expand beyond that business.

A major theme at its annual Connect conference was the company’s ambitions for the so-called metaverse, a new digital space that it believes will supplant smartphone apps as the primary form of online interaction.

Bloomberg Businessweek