Aged care disrupter Mable is in the final stages of a $15 million capital raising.
CEO Peter Scutt says Mable has much better brand cut-through than the previous name of Better Caring.
Former Aristocrat Leisure CEO Jamie Odell is the chairman and a small stakeholder who is enjoying working in an industry fulfilling a big need as the population ages.
Former Aristrocrat Leisure chief executive Jamie Odell is backing aged care disrupter Mable with some of his own cash and says the time is right for it to step up the pace of growth.
He said he's also energised by the social good that the online marketplace can do as it up-ends traditional aged care models in an industry where the community is clamouring for a better approach. Mable helps older people and the disabled stay in their homes, rather than be put in a nursing home.
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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
