Analysis

Bad timing: how this start-up founder missed out on millions

For The Healthy Mummy’s Rian Allen, the demise of Halo Foods highlights that returns for founders can come down to a well-timed exit.

Adir ShiffmanColumnist

Sep 18, 2023 – 11.00am

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In March 2022, I wrote about the $17 million purchase of online fitness business The Healthy Mummy (THM) by ASX-listed Halo Foods and called it the pandemic’s most intriguing deal.

It may just have proven the costliest, too, with 96 per cent of the equity value destroyed barely 18 months later and Halo itself in voluntary administration.

Adir Shiffman is executive chairman of Catapult Sports and a serial investor and entrepreneur.