Hotel technology provider Siteminder became Australia's latest unicorn just before the pandemic pummelled the tourism industry, but it's hoping early cost-cuts and a pivot to customers outside major cities will help it preserve its nine-figure valuation.

Remarkably, Siteminder still managed to join fellow unicorns SafetyCulture and Envato in increasing its 2019-20 revenue, according to financial statements for all three lodged with the corporate regulator this month.