Airtasker has sold a slice of its British subsidiary to Britain’s Channel 4 in return for $6.5 million worth of free advertising, in the hopes it can turbocharge its marketing footprint amid softening market sentiment.
Channel 4’s technology-focused investment arm, 4 Ventures, will acquire 20 per cent of Airtasker UK, in a media-for-equity deal that mirrors one it signed with Seven West Media several years ago.
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Jessica Sier is the North Asia Correspondent for The Australian Financial Review. She is based in Tokyo, Japan. Jessica has previously written on technology, global capital markets and economics. Connect with Jessica on Twitter. Email Jessica at jessica.sier@afr.com
