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Step One founder sells down, Morgans on trade

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Step One Clothing founder and chief executive Greg Taylor was selling stock in the $352 million market cap company via Morgan’s equity desk on Wednesday evening as shares climbed back above the IPO price.

Step One underwear founder and CEO Greg Taylor says a decision to branch out into women’s underwear was crucial in turning around the fortunes of the group. Louise Kennerley

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Sarah Thompson has co-edited Street Talk since 2009, specialising in private equity, investment banking, M&A and equity capital markets stories. Prior to that, she spent 10 years in London as a markets and M&A reporter at Bloomberg and Dow Jones. Email Sarah at sarah.thompson@afr.com
Kanika Sood is a journalist based in Sydney who writes for the Street Talk column. Email Kanika at kanika.sood@afr.com.au
Emma Rapaport is a co-editor of the Street Talk column. Prior to that, she was a markets reporter at The Australian Financial Review. Connect with Emma on Twitter. Email Emma at emma.rapaport@afr.com

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Original URL: https://www.afr.com/street-talk/undies-company-step-one-founder-sells-down-morgans-on-trade-20240925-p5kdkx