Street Talk

Merrill Lynch starts Trade Me at ‘buy’

Sarah Thompson and Anthony Macdonald

Updated May 6, 2013 – 11.07am, first published at 11.05am

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Merrill Lynch has begun its coverage of online retailer Trade Me with a “buy" rating and a price target of $NZ6.50 ($5.40).

The broker views the company as an effective monopoly in its core general goods business, as well as auto and property classifieds.

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