Street Talk

Bruce Buchanan’s $6b-plus adtech Rokt warms up investors for 2026 deal

Sarah Thompson, Kanika Sood and Emma Rapaport

Nov 20, 2025 – 1.17pm

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Former Jetstar boss Bruce Buchanan’s adtech Rokt has been pressing the flesh with a handful of local and global investors as it speeds towards a payday for its early backers after shooting past $1 billion in annual revenue.

Street Talk understands Morgan Stanley has introduced Rokt to half a dozen North American investors and a handful of domestic funds in recent weeks, laying the groundwork for a multibillion-dollar liquidity event next year.

Sarah Thompson has co-edited Street Talk since 2009, specialising in private equity, investment banking, M&A and equity capital markets stories. Prior to that, she spent 10 years in London as a markets and M&A reporter at Bloomberg and Dow Jones.

Kanika Sood is a journalist based in Sydney who writes for the Street Talk column.

Emma Rapaport is a co-editor of the Street Talk column. Prior to that, she was a markets reporter at The Australian Financial Review.