Articore Group, the e-commerce group once known as Redbubble, has a familiar activist on its back. A year after shareholder Michael McConnell, an associate of hedge fund Osmium Partners, made an unsuccessful bid for a board seat for the online arts and decor marketplace, the firm is back for round two with a more aggressive posture.

Street Talk understands the fund, which controls 9.3 per cent of the register, is preparing to kick off its own non-endorsed board run, seeking four of Articore’s nine board seats. This will come in the form of a public letter writing campaign ahead of a shareholder meeting, outlining what it sees as the board and management’s missteps.