It’s a retail outfit employing DJs and selling sneakers, baseball caps and T-shirts attracting such a strong following that its young founders, Simon and Tah-nee Beard, have landed themselves on the Financial Review Rich List with an estimated net wealth of $626 million.

And it was all built straight out of high school, where Mr Beard, now 37, started selling clothing at the weekend Carrara markets on the Gold Coast before he and Tah-nee built an eBay business importing and reselling goods from the US.