It’s a fun happenstance of Australia that there’s no love lost between its first and eighth-richest citizens. Particularly as the loathing between Gina Rinehart and Andrew “Twiggy” Forrest doesn’t generally play out in public, leaving it to us to divine the moves and counter-moves that seep out.

Take the recent (very strange) advertising that started appearing on television this week, for what we’ll dub Gina Inc.