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Mark Di Stefano

Tabcorp’s youth bookmaker has its own viral star

Mark Di StefanoColumnist

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Most of the attention around the government’s gambling ad reforms is focused on what appears on TV. And look, no one likes settling in for Friday night footy and finding out their eight-year-old has memorised Sportsbet slogans.

Everyone knows there will be new some types of restrictions on advertising announced soon, covering both TV and online. But what about the entirely new generation of gambling content? That slips through the cracks, and in fact, is not considered advertising at all?

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Mark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent. Connect with Mark on Twitter. Email Mark at mark.distefano@afr.com

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    Original URL: https://www.afr.com/rear-window/tabcorp-s-youth-bookmaker-has-its-own-viral-star-20240925-p5kdgj