Before Christmas, the (now) Woolworths-owned Milkrun sent some mail to customers that caused more than a few to spit-take their espresso nitro shots.
“Hey, valued MILKO!” the letter began. Thanks for the support blah blah etc.
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Mark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent. Connect with Mark on Twitter. Email Mark at mark.distefano@afr.com
