Rest Super launched a rebrand to much fanfare last September. What had actually changed about the industry fund wasn’t clear. It seems that the primary colour for the fund’s communications and materials went from blue to green. There’s now a love heart in the logo (if you really squint).
It tapped KPMG to do the brand work. Those renowned brand and marketing experts. Rest hasn’t disclosed how much it paid for the work yet, but one insider recently suggested it was $8 million. The fund categorically denied this.
