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Mark Di Stefano

Luke Sayers and the art of moving on

The former PwC CEO’s effort to publicly distance himself from scandal highlights others who’ve backed into the hedges.

Mark Di StefanoColumnist

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PwC’s executives have learnt the hard way there’s no point dissembling now. It only took their CEO resigning and the firm cleaved apart – all while cycling through every corporate PR hired gun in Sydney and Melbourne – before landing on the best strategy: mumbling yeses and nos while backing steadily out the door.

Everyone with a brain has long been sceptical of the notion that preparing international tax structures to avoid a yet-to-be-announced Australian tax can be achieved without the involvement of PwC’s overseas operatives.

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Mark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent. Connect with Mark on Twitter. Email Mark at mark.distefano@afr.com

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    Original URL: https://www.afr.com/rear-window/luke-sayers-and-the-art-of-moving-on-20240212-p5f4cg