These days in the media, little is as it used to be. But some traditions, heartwarmingly, still hold. As demonstrated by the reverse ferret executed last week by veteran business columnist John Durie in The Australian.
A reverse ferret, for those uninitiated in the lore of Fleet Street, refers to a 180-degree turn done so elegantly (and shamelessly) as to leave readers (hopefully) none the wiser as to one’s changed prognosis.
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Myriam Robin is a senior writer based in the Melbourne newsroom. She has previously been a Rear Window columnist and editor, and before that reported on financial markets and media. Connect with Myriam on Twitter. Email Myriam at myriam.robin@afr.com
