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Tom Richardson

Freedom Foods' new CEO is milking it

Tom RichardsonJournalist

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Freedom Foods is in a world of pain after revealing to investors that some $60 million worth of stock in its warehouses was out of date. The revelation of this operational and governance disaster in June prompted a trading halt and led to the resignation of both its CEO and CFO. And it means PwC, Ashurst and Moelis are now crawling all over its business, trying to figure out what went so wrong.

But this is, at the end of the day, a family company, 54 per owned by the dynasty of billionaire Tony Perich. Last week, Freedom installed Michael Perich as its interim chief. That'd be Tony's nephew, the son of his brother and fellow Freedom director Ron.

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Tom Richardson writes and comments on markets including equities, debt, crypto, software, banking, payments, and regulation. He worked in asset management at Bank of New York Mellon and is a member of the CFA Society of the UK as a holder of the Investment Management Certificate. Connect with Tom on Twitter. Email Tom at tom.richardson@afr.com

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    Original URL: https://www.afr.com/rear-window/freedom-foods-new-ceo-is-milking-it-20200809-p55jyi