Andrew Forrest’s legal pursuit of Meta over the 230,000 scam ads bearing his image the social media giant ran from 2019 has been widely noted.
Less remarked upon: the depth of his agitations, which go further than a mere personal objection to the company formerly known as Facebook profiting off his good name.
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Myriam Robin is a senior writer based in the Melbourne newsroom. She has previously been a Rear Window columnist and editor, and before that reported on financial markets and media. Connect with Myriam on Twitter. Email Myriam at myriam.robin@afr.com
