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Myriam Robin

Eucalyptus’ Pilot makes pitch to randy coke fiends

It’s a brief pivot from the annoyances of “coke dick” to spruiking Pilot’s erectile dysfunction treatments.

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Of all the indignities Alan Joyce has had to endure, surely this is among the worst.

Tim Doyle’s Pilot, the men’s health sub-brand of the buzzy Woolworths-backed start-up Eucalyptus, figures the former Qantas chief is a handy analogy for men not, ahem, going the distance.

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    Original URL: https://www.afr.com/rear-window/eucalyptus-pilot-makes-pitch-to-randy-coke-fiends-20231005-p5e9z8