Before the opening siren on Saturday, the AFL Commission hosted its nearest and dearest at its customary lunch in the Olympic Room at the MCG. And by nearest and dearest, we mean, the sponsors, advertisers, broadcasters, politicians and other influential hangers-on whose money and patronage make it the nation’s pre-eminent sporting code.
“It’s the people in this room who make the game what it is,” AFL chairman Richard Goyder said, before adding that “of course, we’ll have some superb athletes on the field later on”.
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Joe Aston is the founder of Rampart and the best-selling author of The Chairman’s Lounge: The inside story of how Qantas sold us out. From 2012 to 2023, Joe helmed The Australian Financial Review’s Rear Window column. Email Joe at hello@rampart.news
Myriam Robin is a senior writer based in the Melbourne newsroom. She has previously been a Rear Window columnist and editor, and before that reported on financial markets and media. Connect with Myriam on Twitter. Email Myriam at myriam.robin@afr.com
