Those travelling to Sydney Airport might have spotted a new ANZ advertising campaign on billboards.
It highlights the bank’s fraud protection features, symbolised by “DoppelFalcons”. Marketing manager Sian Edwards told industry media it’s all about showing “rather than just one falcon, it’s almost as if everyone has their very own falcon”. Sure, whatever.
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Mark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent. Connect with Mark on Twitter. Email Mark at mark.distefano@afr.com
