When Mineral Resources’ brand ambassador Julie Bishop recorded a staff video about the iron and lithium miner’s “ore-some” Osborne Park, Perth, HQ, she said employees could arrive by car, bike or bus.
It was one of the dozen or so cutesy skits, backed by pumping muzak, and showcasing free barista coffee, access to a luxury Asian fusion restaurant upstairs and the 20 EV charger ports in the carpark. Twenty!
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Myriam Robin is Rear Window editor based in the Melbourne newsroom. A Rear Window columnist since 2017, she previously reported on financial markets and media. Connect with Myriam on Twitter. Email Myriam at myriam.robin@afr.com
Mark Di Stefano is Rear Window columnist, based in the Sydney newsroom. He previously worked at BuzzFeed, the Financial Times and The Information before joining the Financial Review as a media and tech correspondent. Connect with Mark on Twitter. Email Mark at mark.distefano@afr.com
